creative team
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We made travel about the people, and not the destination

United Airlines wanted to shift their brand perception in the UK, and with the lofty brand purpose of “Connecting people and uniting the world”, and as the lead team from concept through to final edit, we had our work cut out to create a brand film that resonated with our audience and showed them the connections United Airlines can bring them. The film had almost two million views, over 800 comments, and an uptick in favourable brand perception.