creative team
Sensodyne header.png


We made toothpaste as relevant as yoga

Sensodyne are known as the experts, but wires have got crossed in their dentist-first advertising - people think of their toothpaste as a medicine, therefore only use it episodically instead of everyday. As tooth sensitivity is a condition that doesn’t go away, we needed our audience to think about their teeth in the same way they think about their overall health - something that needs to be maintained daily.

To do this, we created the social platform “Ready For Everyday”, and worked with influencers and publications to build truly digital content - with no lab coats in sight.