creative team
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We digitally transformed the webcast experience

When a webcast retains 80% of business leaders for an hour, something must’ve been done right.
Microsoft asked for a webcast around digital transformation and AI, so we created an experience like no other. Microsoft Pivot-Cast allowed our audience to watch experts discuss the most meaningful topics around the future of work, and switch perspectives, live on a bespoke webcast page. Our time-poor audience got to choose the conversation that most applied to their business, and that simple, yet wildly effective mechanic lead our head client to remark: "This is the best and most successful webcast Microsoft has done in 15 years.”