With life moving at an increasingly fast pace, we helped fans of KFC take it a little slower with the launch of their biggest product since the Original Recipe; Pulled Chicken. As the lead creative team, we spearheaded a four-phased campaign featuring promotional packs, teaser content, hub and voting launch, and a five-stop tour of the UK. Our hashtag trended across the UK, our Facebook & Twitter feeds were flooded with UGC, and we fed thousands of hungry students who queued for hours to try our product.
Phase One: Influencer promotional packs featuring bespoke boxes and tote bags
Phase Two: Teaser campaign on social, including responsive hub
Phase Three: Voting launch on responsive hub, and social content pushing to it
Phase Four: Five-stop tour around winning universities,