creative team

KFC American

We channeled Southern hospitality to bring chicken lovers together.

KFC skipped over the pond for their summer product range “The Great American Bites”, so we created a personalised postcard sharing campaign to get our fans excited. The campaign reached 3.6 million people, and saw over 5,000 postcards created and shared.

Our Midwest flavour inspired social content pushed fans to a microsite, where they could design a postcard to send to their friend via Facebook, for a chance to win a trip to the States or a taste of the new menu on us. We shot cute Midwestern inspired videos to congratulate our winners.